About Ryx

WHY RYX EXISTS

RYX was created to bridge a gap we saw in fragrance: the gap between affordability and quality.

We wanted to create distinctive fragrances with a premium feel and strong performance, while keeping them accessible enough to enjoy every day.

Instead of compromising on the fragrance to meet a price point, we chose to make our perfumes 30ml allowing us to focus on the quality of the fragrance while keeping RYX accessible.

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MEET THE FOUNDER

YUSRA GHORI

Founder, RYX

RYX is my first business.

While completing my BBA, I began exploring how fragrances are made and became fascinated by the process of creating something from raw materials into a finished fragrance.

I personally worked on sourcing, testing formulations, selecting fragrances, designing the bottles and labels, naming the collection and working with manufacturers across India.

Every decision comes down to one question:

“Is this good enough to carry the RYX name?”

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WHAT WE STAND FOR

QUALITY-FIRST

We believe an accessible price should never be an excuse for compromising the fragrance experience.

DISTINCTIVE

Every RYX fragrance is created to have its own character, not simply another familiar scent.

EVERYDAY LUXURY

Fragrance should be something you enjoy every day, not something you feel you have to save for special occasions.

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TRANSPARENCY MATTERS

We believe you should know what you’re buying.

Every RYX fragrance is labelled with its relevant product information, including ingredients, net quantity and other required details.

INGREDIENTS:

• Galaxolide, IPM and Iso E Super, VP/VA Copolymer, BHT & Benzophenone, EVE, 1st-grade Ethanol, Fragrance, Aqua.

INGREDIENTS AROUND THE WORLD:
Our fragrance oils are sourced from a leading Indian perfumer, using raw materials selected from across the globe—including unique elements from South Africa, Spain, Australia, France, and Dubai.

KIND TO YOUR SKIN:
Our perfumes are made without artificial colouring and are formulated to be suitable for all skin types. While we take every measure to minimise the risk of irritation or allergies, we recommend a patch test before use.

Net Quantity: 30 ml

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FROM OUR CUSTOMERS

Our journey has also been shaped by the people who tried RYX when we were just getting started.

Many of our early customers discovered us through Instagram, purchased samples and shared honest feedback about the fragrances.

Their feedback gave us valuable insights into what worked, what could be improved and how we could make RYX better.

WE LISTEN. WE IMPROVE. WE KEEP BUILDING.

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A NOTE FROM YUSRA

RYX is still young, but the standard we’re building it around is simple:

Create fragrances we genuinely believe are worth wearing.

I don’t want you to buy RYX simply because I tell you it’s good.